Alosra has just launched its new environmentally friendly campaign: BECOME! As an advocate for preserving the environment, our fresh and friendly supermarket hopes that this campaign will help spread awareness in a fun and fashionable way. The name itself is a wordplay on the move to a more eco-conscious you: B-ECO-ME!

Our customers can now purchase reusable eco bags at Alosra and ditch the plastic altogether. With fun and stylish designs and patterns, these eco bags can be used for a variety of reasons, whether grocery shopping, as a gym bag or much more!

“The BECOME project has been underway for more than a year now and we are excited to finally be able to share the end results with our customers. One of the most shocking facts we discovered during our initial project research was that in 2012 alone, enough plastic bags were used to cross the width of Bahrain nine times! Considering that plastic bags contribute so much to pollution, especially in terms of animal harm, it was crucial for us to take a stance and push for more eco-friendly solutions,” said Marketing and Product Development Manager, Pavlos Manousos Babiolakis.

With BECOME themed panels displayed on Alosra’s walls and eco bag units in clear sight, the push for a healthier environment cannot be missed. It does not hurt that the campaign’s mascot is a cute little bird named Ecoco, filled with fun environmental facts.

“Ecoco creates that engaging communication that not only informs customers about the dangers of using plastic bags, but also about the benefits of using the alternative, reusable eco bags. Moreover, Ecoco speaks to all ages – from children to adults,” said BMMI Brand, Communications & CSR Manager, Yasmin Hussain. “Changing habits is always hard, but I am confident that with the support of individuals and companies across the Kingdom, there can be a shift towards being more environmentally responsible. We hope that BECOME contributes to the change towards a better and greener Bahrain,” she added.

The next time you find yourself in Alosra, head over to the BECOME stand and purchase an eco bag for only BD 1.500. They are durable and trendy, but more importantly all eco bag profits will be donated to local charities.