A lot of hard work, collaboration and innovation were behind the opening of Alosra’s first international branch in Saudi Arabia – and all that effort was worth recognising!

Employees who were involved in setting up the outlet in Saudi, including setting up the infrastructure and operational aspects, received Winning Hearts awards in a special ceremony on September 30. The event took place in La Vinoteca Barcelona and the awards were presented to 83 employees by BMMI President & CEO, Gordon Boyle, and Vice President of Food Retailing & Production, Jaffar Al Asfoor.

“The opening of Alosra in Saudi Arabia, is a critical milestone for the business, “said Jaffar. “We saw a gap in the market when it came to premium supermarkets in Saudi, and it was the perfect opportunity to get our foot in the door and showcase the very personal shopping experience we offer. Even though we faced quite a few challenges, the result was truly worth the difficulties that each individual went through during the course of the setup and opening. We have exposed our self to a huge taken advantage of a huge opportunity in the retail market, now that we have officially opened and are proudly serving our new customers in the Kingdom of Saudi Arabia. Of course, none of this would have been possible without our dedicated and hardworking employees and I would like to thank each and every single one involved,” he added.

Congratulations team and keep up the good work!