Our Beverages and Alto team got together for one week to take part in an intensive training conducted by WSET, the Wine & Spirit Education Trust. The level 1 and 2 training took place from 24 September to 1 October at the Downtown Rotana where an external trainer from WSET flew in, thanks to the Learning and Development team!
Using their expertise, the trainer ensured all participants were fully knowledgeable and able to further help and serve our customers.
The Wine & Spirit Education Trust, often referred to as WSET, is a British organisation which arranges courses and exams in the field of wine and spirits. WSET was founded in 1969, is headquartered in London and is generally regarded as one of the world's leading provider of wine education.
Some of our colleagues shared their experienced:
“WSET helped me to gain deep knowledge about wines. Now I am able to deliver what is expected from us to our wine customers - I can help customers choose the right wine, with the perfect food combination. This will help to reinforce better customer experience in our Beverages division.”
“Receiving the WSET course has created commercial value for both myself and BMMI. The course enabled us to gain a deeper understanding of the key categories of wines and spirits, unlocking the potential to engage the product with the customer and the sales mix. We benefitted from the investment of education and personal development, it has delivered tangible benefits of knowledge and product information, demonstrating the confidence that we obtained with the course we can now have navigate consumers for the choice of wines, satisfying customer needs and preference as per their taste, encouraging consumers to trade up through the wide categories of wines and spirit available in BMMI.”