Alosra Supermarket, the fresh and friendly subsidiary of BMMI, has commenced plans to launch its fifth outlet at the soon-to-open Al Raya Shopping Centre in Juffair, one of the fastest developing areas in Bahrain coveted not only for its residential properties but also sought after for its commercial development.

Operated by One Bahrain Hospitality, the new four-storey neighbourhood community centre will be connected to the Residence Inn by Marriott Hotel and is scheduled for completion by Q4 of 2013.

“As one of the capitals most preferred locations with many modern residential neighbourhoods, hotels and restaurants, Juffair will now boast another jewel in its crown - the Al Raya Shopping Centre,” explains Teodor Ardeleanu, General Manager of One Bahrain Hospitality. “Strategically placed to deliver on our mission of everything closer to you, Al Raya promises to be a stylish boutique mall with Alosra as its anchor store.”

Neighbouring commercial and residential buildings will benefit greatly from the retail chain’s fresh, high quality and speciality products and friendly service. Customers will be spoilt for choice with a wide selection of fresh and organic produce, meat, fish and poultry, delicatessen, baked treats, and household goods. In addition, office goers can choose from a line-up of ready-to-eat salads, sandwiches and sushi from the BMMI Great brand of deli products. With an eclectic mix of local and global brands, Alosra ensures that a little taste of home is never too far away for its expat customers.

“As our supermarket and brand expands, we need to ensure that quality and consistency are at the core of our operations in order to succeed. Having successfully received certification in the ISO 22000 Food Safety standard, we are pulling our weight to ensure this promise is fulfilled along with additional customer satisfaction initiatives in the pipeline,” adds Alosra General Manager, Jaffar Al Asfoor.

The first Alosra Supermarket operates as the anchor store of the Najibi Centre community mall located in the upmarket Saar/Budaiya family neighbourhood. Since then, Alosra has branched out with outlets on the Islands of Amwaj, Durrat Al Bahrain, Riffa Palms (Riffa Views) and now Juffair.