Alosra supermarket officially launched its new marketing campaign ‘Always With You’ as a reflection of the retailer’s commitment to quality and exceptional customer experience.
The launch event took place in Alosra Janabiya in El Mercado Mall on Tuesday, September 26, and featured a graduation ceremony for 11 trainees from the Down Syndrome Care Center that recently completed their work training at Alosra, along with their supervisors.
The training is in line with Alosra’s longstanding commitment to making a positive impact on the community through supporting diverse populations of the community and the supermarket’s CSR initiatives that include a focus on education, wellbeing, and community development.
Chief Executive Officer, Renato Juric, said, “we are bringing our Alosra purpose to life. Through good times and bad times, Alosra has always stood by its customers, suppliers, employees, and the community we live in. Our new Alosra Manifesto video aims to share this message across in a way that resonates with the community, reinforcing our caring approach that focuses on building relationships. Just like family, Alosra sees itself as being always with you.”
Since its inception in 1987, Alosra has always prioritised its commitment to giving back. This latest programme reaffirms Alosra’s stance to making a difference and to the supermarket always being there to offer support. The ‘Always With You’ manifesto emphasises Alosra’s promise to continue its support and partnership with entities and initiatives that serve the people of the Kingdom of Bahrain.
At the event, Alosra launched a brand manifesto which outlines Alosra’s history of dedication to its relationship with its customers.
Furthermore, in celebration of the launch, Alosra is running an exciting new promotional campaign. For the first time in the Kingdom of Bahrain, customers can shop for BD5 to enter a draw for BD250 cash every month. When customers spend BD20, they have the opportunity to win exciting prizes through a scratch and win scheme, including iPhones, Apple Watchers, Trek bicycles, discount vouchers and more. The campaigns include over 40,000 prizes and will run until the end of the year.
Alosra’s ‘Always With You’ manifesto encapsulates the values and drive of the supermarket and its team, said General Manager, Mr Ayachi Jomaa “Alosra has always seen itself as a partner to its customers and to the community at large,” he said. “From celebrating milestones, to helping through difficult times, we are proud of far we have come together in the past 35 years. As a Bahraini supermarket, we take our commitment very seriously, and our loyal customers know that Alosra is truly ‘always with you’. Our new brand manifesto reemphasises this commitment and our new promotional campaign is a token of appreciation for our customers to thank them for allowing us to always be a part of their lives over the past three decades. Make sure to visit our stores for a chance to win big!”
To learn more about Alosra’s special promotional campaign please visit the supermarket’s website: www.alosraonline.com.