Alosra Supermarket, the fresh and friendly subsidiary of BMMI, officially opened its doors to the Riffa community on Thursday 11th of April, 2013. Located in Riffa Palms, this is now the chain’s fourth branch across the Kingdom and is in alignment with the supermarket’s expansion strategy to allow convenient access for customers to buy the products that Alosra is renowned for.

“We are so proud and honoured to be serving the residents of Riffa,” said, Alosra General Manager, Jaffar Al Asfoor.

“We know that a lot of our customers take the time to drive all the way from Riffa to our Saar or Amwaj branches to purchase the products they know and love,” he said.

“We take this kind of customer loyalty and commitment very seriously, and are now thrilled that we can make it easier for them to access their favourite brands right at their very own doorstep.”

It is this commitment that inspired the creation of Alosra Premium, a new section in the Riffa Palms branch, which includes a handpicked range of speciality goods that are typically found in top-end gourmet retailers such as Harrods and Selfridges. The Alosra Premium section will include brands such as Prestat Chocolates, Rococo, Food Doctor, Jamie Oliver, Sheffield Honey, Eli & Manos, Stokes, Atkins and Potts, Cartwright and Butler and The London Tea Company.

“We listened to months of feedback from our customers and carefully selected brands that matched the results,” said Marketing Executive at Alosra, Pavlos Manousos Babiolakis.

“The general finding is that customers wanted something new and inspiring - this being the main reason why we have introduced Alosra Premium,” said Mr. Babiolakis.

“We also wanted to ensure that we are constantly sourcing new, innovative products that suit a wide taste of pallets as well as offering something novelty to our customers, with the added benefit of it being all under one roof.”

If proved successful, all branches will hold the same Alosra Premium section, added Mr. Babiolakis.

The official press conference and opening of the new store was held yesterday, the 11th of April. His Excellency, the Minister of Industry and Commerce, Dr. Hassan Fakhro led the ribbon cutting ceremony. The Alosra team also conducted a tour of the different departments, answered questions and encouraged invitees to sample some of Alosra’s products. The BMMI Board of Directors, BMMI top management and other VIPs also attended the event.

Mr. Al Asfoor reaffirmed Alosra’s commitment to thinking local. Alosra’s Think Local programme, launched at the end of 2011, aims to support Bahrain’s local producers by partnering with them and selling their products at Alosra. The step was taken to promote local produce and cut down on imports thus reducing environmental impacts as well as contributing to our local economy.

“At the end of the day, Alosra is local. We are a local organisation that is committed to the training and development of local talent, providing high quality local produce, supporting local producers and addressing the needs of our local communities,” said Mr. Al Asfoor.

“A part of this commitment is to ensure that our emphasis on quality and support of local produce is easily accessible to our customers across the kingdom. We are delighted that the Riffa community has welcomed us and we are excited to continue proving to them that we are worthy of their loyalty.”

The new branch is located in Riffa Palms (in Riffa Views) and will be open daily from 7am to 11pm.