For the first time since it established a name for itself in 1987, Alosra supermarket has opened its doors outside the Kingdom of Bahrain.
On Tuesday, 6 October 2015, Alosra greeted the Saudi public to its fresh and friendly supermarket, making it the first overseas branch for the Bahraini grocery retail chain. The newly opened branch is situated in the Dhahran Tower at Prince Sultan Street, Al-Khobar, Kingdom of Saudi Arabia.
Boasting a beautiful and modern interior, the supermarket is packed with the premium products Alosra is renowned for, providing unique offerings from all over the world, specifically the United Kingdom and the United States of America.
One of the striking aspects of Alosra supermarket would have to be its fresh food counters. As soon as shoppers walk through the doors, the scent of freshly baked delights from the in-house bakery gives them a warm welcome. Alosra is known to produce some of the most delicious sweet and savoury bites, ranging from fruitcakes and berry tarts to Arabic pastries filled with labneh, honey, zaatar and even Nutella! Everything in the bakery is freshly made, using only the finest ingredients. The Produce department is home to some of the sweetest fruits and freshest vegetables from all corners of the globe, such as Spain, Thailand, USA and UK. With a mix of local and international, the fresh food counters have a treat to please all palates.
The supermarket prides itself for its diverse product range, but more importantly, it prides itself on its excellence in customer service. Being one of the premium retail leaders in its home country, Alosra has seen success over the past few years, allowing it to geographically expand within Bahrain. With six operating branches in the country (Saar, Nakheel Centre, Amwaj Islands, Riffa View, Durrat Al Bahrain and Juffair), the next step was to go international and open a branch in its neighbouring country, Saudi Arabia.
“We’ve always had a loyal customer base from Saudi Arabia, who would frequently visit Alosra in Bahrain. Being a company that always puts its customers first, we wanted to ensure that we were offering them comfort and convenience,” said Mr Jaffar Al-Asfoor, Vice President of Food Retailing and Production. “The Saudi expansion has been one that we have deliberated for quite a while and we are pleased to be able to save our customers the journey, and serve them right outside their doors. The supermarket not only offers premium products, but a very personal shopping experience. Meaning family in Arabic, Alosra is excited to welcome the Saudi public and will make sure that they feel right at home.”
Alosra was the first supermarket in Bahrain to implement an Integrated Management System (IMS) and has been awarded with international certification in quality, health and safety, food safety and the environment. This assures that the best shopping experience and top quality, safe products are being delivered to customers. The company guarantees that the same integrity and brand values are being carried over to Saudi Arabia.
Furthermore, Alosra understands the importance of giving back and appreciating the community in which it operates within. It is not satisfied with simply existing, but rather places emphasis on engaging with the community and making sure all members, including itself, are working hand-in-hand towards the better. This is evident through the numerous corporate social responsibility programmes that the supermarket has undertaken in the past, in the form of sponsorships and events.
Make a visit to Alosra and see for yourself. The supermarket’s friendly staff is eagerly waiting for you, with the store operating daily from 7am to 11pm.