Alosra to service residents at Durrat Al Bahrain
Bahrain Maritime and Mercantile International BSC (BMMI), the parent company of Alosra Supermarket, has announced the opening of an Alosra convenience store at Durrat Al Bahrain, the Kingdom’s largest planned luxury mixed-use residential, commercial and resort development located on the southern coast of Bahrain.
An agreement between Durrat Al Bahrain and Alosra management was recently signed at the Durrat Al Bahrain offices in Al Jazeera Tower, Sanabis for the 120 square metres outlet, scheduled to open for business in June.
Similar in operation to the current Alosra store at Amwaj, residents at Durrat Al Bahrain will be treated to the luxury of the chain’s signature ‘fresh and friendly’ service within the confines of the prominent seaside resort city. Leading up to the handover of villas to homeowners, Alosra will temporarily cater to the on-site workers and engineers who will benefit greatly from the presence of a convenience store just a stones throw away from the project.
Commenting on the agreement, Mike Eastwood, COO of Retail and Distribution at BMMI said, “We are pleased to expand our client base to include the residents of such a prestigious project as Durrat Al Bahrain. The opening of the new Alosra store will no doubt be a valuable addition to the development, offering homeowners a one-stop-shop for all their grocery requirements.”
On offer to customers will be a wide range of fresh produce, meat, fish and poultry, delicatessen, baked treats and household goods. The store will also stock a line up of ready-to-eat salads, sandwiches and sushi from BMMI’s newly-launched Great brand of deli products.
“Alosra is well-equipped to meet the challenges of catering to the unique requirements of the Durrat Al Bahrain community, which will number 60,000 permanent residents upon completion. With almost 60% of our products being flown in from overseas, we ensure that whatever part of the globe you come from, you are never too far from home,” added Jaffar Al Asfoor, Marketing Manager of Alosra.
In keeping with the BMMI strategy to expand Alosra’s footprint across the island, plans are underway to open a 2000 square metres supermarket in the Mahooz district. The largest branch of the supermarket chain to date, it will serve as the anchor store of a neighbourhood shopping mall due to be constructed, and will be supported by an array of subsidiary outlets and services to provide a comprehensive retail experience.