BMMI to join Bahrain’s pavilion at Gulfood ’23
The BMMI Group has announced its participation at Gulfood Exhibition for the first time. The expo will be held at Dubai World Trade Centre from February 20th to the 24th with food and beverage companies from all over the world in attendance.
During the exhibition, BMMI will be showcasing various products including two of its own brands, Purely and Nature’s Origins.
The Purely brand offers customers with consistent, high-quality, and ethically sourced food products at great value. The brand’s tagline, ‘the right choice’, highlights BMMI’s belief that great value should not mean sacrificing on high-quality or on ethical sourcing. Through Purely, BMMI is committed to great taste, great value and greater care for the planet. The Purely range showcased at Gulfood will include pantry staples such as canned fava beans, white beans, green peas, hummus, and more.
Nature’s Origins, the second brand BMMI is presenting at the exhibition, provides the market with farm-to-shelf spices, with an emphasis on ethical and sustainable sourcing. With Nature’s Origins, a wide range of organic and conventional products are picked from the ideal origins, with a focus on quality and adherence to international standards. Some of the brand’s products that will be showcased at Gulfood include cardamom, cinnamon, black pepper, and cloves amongst others.
BMMI works to a model of vertical integration across the Group’s value chain allows BMMI to source efficiently from manufacturing sources and farm gates.
“Through our direct management of process steps and reducing supply associated risks to major manufacturers, BMMI manages the value chain from farm-gate to consumers,” said Mr Robert Smith, BMMI’s Chief Supply Chain Officer. “In this way, we generate long-term trust with manufacturers, farmers, process owners, and logistics and shipping entities all the way through to end customers.”
BMMI is looking forward to participating in Gulfood for the first time and presenting its product ranges that highlight the Group’s commitment to exceptional quality, sustainability, transparency, and ethical practices, added Mr Smith.
With extensive experience in the food and beverages and sourcing and supply industries, as well as a long history tracing back to 1883, BMMI truly understands its customer requirements and, accordingly, provides assurance for traceability, sustainability, and ethical practices by managing the end-to-end value chain.
The BMMI Group represents a dynamic portfolio of global household brands and is a leader in the wholesale distribution, retail and production of food and beverages fortified by its end-to-end supply chain solutions and services related to logistics, procurement, integrated facility management and shipping. The Group’s capabilities and its operations in six countries in the Middle East and Africa, and extended network in the region, allows BMMI to serve a varying range of international clients, from governments to organisations. At the exhibition, BMMI will be able to secure new partnerships to help the company further strengthen its regional and global ties and customer base.