BMMI Group (Bahrain Maritime and Mercantile International) has announced the appointment of truly Middle East for its 2010 international press advertising campaign.

Headquartered in the Kingdom of Bahrain, BMMI is a diversified retail & distribution and contract supply group with international operations spanning three continents. “With our continued growth and geographic expansion, we were seeking an agency to create a dynamic campaign to communicate the depth and breadth of our operations and international penetration” says Laura Mejia, Quality Systems & Corporate Communications Manager at BMMI. “Our key challenge to truly Middle East was to execute this in a way that would set us both apart from and above our competitors, and they have done this in a strikingly impactful series of advertisements”.

“BMMI is a tremendously successful player in its business sphere and it is a privilege for us to be appointed to partner with them”, says Adam Sunderland, Managing Director of truly Middle East. “Our client challenged us to create something different and to break the mould. The metaphorical campaign we have created is a real departure from the norm in the B2B marketplace, and is one that we believe will achieve tremendous stand out in the media. The deliberate contrast of strong nature-inspired imagery with simple and direct descriptor headlines makes for a very compelling presentation of the wealth of services that BMMI has to offer”.

The campaign breaks in international press in the coming weeks and features a series of four executions and one compilation execution.